Burn能量飲料

Burn is the new energetic drink for those who want to live the night all the way through. This energy is seen as a fire that burns inside. Black Pencil Milan have chosen to launch the product with two posters in the rest rooms of the most important Italian night clubs; the same creativity was then carried on in the outdoor campaign. In the same direction, we’ve also created a special invitation for the parties that Burn has organized in the night clubs.

Client: Coca-Cola Italy

Agency: black pencil Milan

Creatives: Enrico Chiarugi (Executive Creative Director)

raffaele cesaro (Art Director)

Jack Blanga (Copywriter)